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Recommended Reading
Differentiate or Die, Jack Trout
The Purple Cow,
All Marketers Are Liars, and
Permission Marketing,
Meatball Sundae, all by Seth Godin
Rules For Renegades, Christine Comaford-Lynch
The Fifth Discipline Fieldbook, Peter Senge, Art Kliener, Charlotte Roberts, Richard Roberts and Bryan Smith
Building Strong Brands, David Aaker
Golf in The Kingdom, Michael Murphy
Crossing the Chasm, Geoffrey Moore
True North, Bill George
Freakonomics, Steven Levitt and Stephen Dubner
The Invisible Assembly Line, Daniel Stamp
Learned Optimism, Martin Seligman, Pd.D.
Financing and Investing in Private Companies, Arthur Lipper III
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