Tuesday, June 27, 2017  
 
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Recommended Reading

Differentiate or Die, Jack Trout
 
The Purple Cow, All Marketers Are Liars, and Permission Marketing, Meatball Sundae,  all by Seth Godin
 
Rules For Renegades, Christine Comaford-Lynch
 
The Fifth Discipline Fieldbook, Peter Senge, Art Kliener, Charlotte Roberts, Richard Roberts and Bryan Smith
 
Building Strong Brands, David Aaker
 
Golf in The Kingdom, Michael Murphy
 
Crossing the Chasm, Geoffrey Moore
 
True North, Bill George
 
Freakonomics, Steven Levitt and Stephen Dubner
 
The Invisible Assembly Line, Daniel Stamp
 
Learned Optimism, Martin Seligman, Pd.D.
 
Financing and Investing in Private Companies, Arthur Lipper III